Creative Direction · Web Development · Logo Design · Packaging Design
Bryant Mitchell, founder and CEO of Blaqstar farms, one of the first African Americans in the country to be able to access the legal cannabis space, wanted to create a product to alleviate the strain and carpal tunnel-like symptoms his workers were facing in his other cannabis business. I was tasked with developing a brand refresh including leading an initial marketing campaign. Through extensive research into emerging trends and innovative manufacturing processes, we developed a brand identity that reflects on current market needs with a sustainable approach towards producing our products.
Since completing the brand refresh for Jozuri it is now a well-known brand in the black owned CBD space with a loyal returning customer base, and has earned its place within professional circles. This year has been filled with experience, knowledge and growth. As a result of this successful pivot and the continued investment in the business, their revenue have more than doubled and more importantly we have seen an increase in our retail sales by 52%.
I started out by creating a mood board which are an essential step for any brand to establish its visual identity and communicate its message effectively.